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Go down south with your mouth unofficial South Australia tourism campaign captures attention SHARE Share A risque new tourism campaign, purporting to be for South Australia, has generated plenty of attention on social media, but the state s official tourism body has denied any involvement. The supposed campaign urges Australians to Go down south, with your mouth , a phrase immediately interpreted as a double entendre. See Also Given it s April Fools Day, one might have expected this sort of joke, but the campaign announcement was made with a press release two days earlier. For a prank, it s a sophisticated one. The release gives little indication that the campaign is not official, citing tourism research data and written in a straight style, not tongue in cheek (no pun intended). There s even a video with high production values similar to a real tourism campaign. 

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