March 10 2021, 11:44 am | BY Ricki Green | 46 Comments
NRMA Insurance has partnered with Australian music icon Julia Stone and Lifeline Australia, in a new initiative by Thinkerbell, to highlight the continued need for mental health support for people affected by the Black Summer bushfires.
As part of the idea, Stone has created a moving bush poem, “Next To Me”. The poem sheds light on the ongoing mental health trauma experienced by people impacted by bushfires and aims to reassure those who are struggling a year on, that help is still available. The poem is in response to Lifeline Australia continuing to receive more than 400 calls a day to its dedicated Bushfire Recovery Helpline.
NRMA and Lifeline highlight impact of natural disasters on mental health mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
March 1 2021, 10:02 am | BY Lynchy | 71 Comments
Ladbrokes has launched its latest brand campaign in Australia, ‘Ladbroke It’, featuring Hollywood A-Lister Mark Wahlberg via creative agency Thinkerbell and production company Finch
The new national campaign is aimed at making horse racing even more exciting, and sees Wahlberg star as ‘Mike Iceberg’, Ladbrokes new (CEO) Chief Entertainment Officer. Iceberg has coined the term ‘Ladbroke It’, which is all about turning up the dial on excitement and entertainment.
The ‘Ladbroke It’ campaign will run nationally in Australia throughout the year across broadcast, print, digital, social and out of home platforms.
Says Jim Ingram, National Chief Creative Tinker at Thinkerbell: “Part of our creative challenge was literally this: Use Mark Wahlberg to help us make racing even more exciting. Cue big shiny red Harley Davidson Horse and a dancing ATM.
Mark Wahlberg fronts Ladbrokes campaign as chief entertainment officer Mike Iceberg
March 1, 2021 10:25
Hollywood actor Mark Wahlberg has taken the lead in Ladbroke’s latest brand campaign, starring as the betting brands’ new chief entertainment officer, Mike Iceberg.
The campaign, from Thinkerbell, sees Iceberg inject some excitement into the Ladbrokes office, coining the brand’s new tagline ‘Ladbroke It’.
“Part of our creative challenge was literally this: Use Mark Wahlberg to help us make racing even more exciting. Cue big shiny red Harley Davidson Horse and a dancing ATM…” said Jim Ingram, national chief creative tinker at Thinkerbell.
“Our creative strategy in this was to use Mark as an actor playing an actual role, Mike Iceberg, rather than a celebrity endorsement. Christopher Riggert brought all his crazy and the whole Finch team did a brilliant job bringing Iceberg to life.”