14 January
Although we can t gather in clubs, Melanie C, formerly Sporty Spice of the ever-iconic Spice Girls, has been pumping out massive party tracks. Into You, lifted off the deluxe edition of her 2020 self-titled album, is an explosive four-to-the-floor single, and its accompanying music video puts the pop singer front and center. I love this track, Melanie C says. It makes me want to throw myself around the dance floor.
The Into You visual casts Melanie C alone in neon-colored washes and multi-patterned lights. Stylist and director Graham Cruz is behind the treatment, saying they shot the video in a simple black space with dynamic lighting setups to evoke the feeling of club dance floors. It s all about Melanie getting lost in the music, dancing with pure abandon.