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SAN DIEGO, Feb. 11, 2021 /PRNewswire/ Newly released field testing done by Sony Electronics Inc. demonstrates the real-world advantages of robust next-generation TV broadcasting now being rolled out across the USA. The first substantial upgrade in local station broadcasting in more than two decades, named ATSC 3.0 or NEXTGEN TV, allows a TV station to custom tailor their broadcast to simultaneously reach different types of viewers on a variety of devices – including those in moving vehicles. And while robust passenger infotainment is one potential benefit, another more substantial opportunity exists for local TV stations to easily transmit software updates and information to fleets of future cars and trucks.