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This is a real cause for concern.
The Chevrolet Camaro is in trouble. There s no more honest way to put it. The sixth-generation muscle car has been on the market since 2016 and has changed relatively little ever since. By contrast, the sixth-gen Ford Mustang, launched a year before the current Camaro, received a significant facelift for 2018 and numerous other updates since. The Mustang has retained its muscle car sales crown while the Dodge Challenger has scored second place. The Camaro s third-place position is not the only thing that s troubling; it s the fact that its sales numbers are shockingly low.
GM Authority examined the sales decline a bit more in-depth and, well, numbers don t lie. Sadly, the Camaro had its worst first-quarter sales in a decade.
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Production stops only one week after restarting.
The Chevrolet Camaro has been having a tough time lately. Sales continue to be down as it remains a distant third place behind the Ford Mustang and Dodge Challenger in the ongoing muscle car battle. More recently, it s become another victim of the semiconductor chip shortage crisis. Production was forced to stop in mid-March at the Lansing Grand River assembly plant in Michigan but got started again late last month. Unfortunately, it didn t last long.
CBS news affiliate WLNS 6 in Lansing, Michigan reports the plant has been idled again starting from May 10 through June 28. Along with being the Camaro s home, LGR also builds the Chevy Malibu, and the Cadillac CT4 and CT5.
Not a single Camaro has been built since mid-March.
While dealerships report record profits due to high demand, automakers are continuing to struggle with semiconductor chip shortage, a critical component for vehicle systems like navigation and Bluetooth. The shortage is highly unlikely to end this year. This has resulted in production downtime at numerous manufacturing facilities across the country as automakers attempt to conserve chip supplies for more profitable models.
Less profitable models, like the Chevrolet Camaro, are typically the first to see their assembly lines grind to a halt. Not a single Camaro has been built since March 15. But today there s some good news.