UK Market hits record highs for December, but what does it mean going forward?
For a confluence of reasons, British online gambling yield rose to record monthly data highs.
The Jump
A massive 30.5% jump in online gross gambling yield to £613.6m in December 2020 represents the highest total since the Gambling Commission started publishing monthly data.
Drivers
Retail closures; a busy sporting schedule; and high margins were the main contributing factors to the growth.
The Study
Culled from operators representing some 80% of the online gambling market, December s rapid revenue growth is actually being watched closely by the UKGC, as player protections becomes an increasingly urgent priority.