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Taco Bell names head of marcomms and agency partners as it enters Malaysia

Taco Bell names head of marcomms and agency partners as it enters Malaysia
Details
12 April 2021
Taco Bell recently opened its doors in Malaysia and brought on board Gitanjali Sriram as head of marketing and communications. She will oversee all advertising and communications with the collaboration of the Taco Bell International ASPAC marketing team. Sriram was previously with Publicis Groupe, last working as chief operating officer for Malaysia in 2020. She also worked at the Groupe s Manila and Dubai offices.
At the same time, it also appointed Lion & Lion and Edelman Malaysia to support the launch of its first outlet, as well as manage digital and social media and PR duties respectively for the brand. The six-month appointment for Lion & Lion follows a pitch in February with a final presentation on the 25th of the same month and has the possibility of an extension. Meanwhile, Edelman oversees media relations, earned inf ....

United Arab Emirates , Gitanjali Sriram , Jeppe Bauer Carlsen , Harris Beh , Taco Bell , Taco Bell International , Publicis Groupe , Edelman Malaysia , Disruptive Concepts , Bauer Carlsen , Secret Recipe , Taco Bell Malaysia , Lion Amp , Live Kaw , ஒன்றுபட்டது அரபு அமீரகங்கள் , கீதன்ஜலி ஸ்ரீராம் , ஹாரிஸ் பெஹ , டகோ மணி , டகோ மணி சர்வதேச , புபிலிசிச் குழு , எடெல்மேன் மலேசியா , ரகசியம் செய்முறை , டகோ மணி மலேசியா ,

Brand story: Recent developments from the biggest names in beauty across APAC

Brand story: Recent developments from the biggest names in beauty across APAC
We round-up of our most-read brand-related stories of the region, featuring Shiseido, Procter & Gamble, Kao, POND’S and Dermalogica.
1 – Skin beauty revival: Shiseido outlines plans for key brands as it seeks to recover from COVID-19 slump
Japanese cosmetics giant Shiseido Company has highlighted its plans for its key brands like SHISEIDO and ELIXIR as focuses on building a powerful portfolio centred on skin beauty.
Shiseido posted its financial results for 2020 on February 9, where it also revealed its strategy to usher the brand towards a full recovery.
Among the many changes in the global beauty market post-COVID-19, Shiseido expects to see an increased awareness of skin health, creating multiple opportunities for the company. ....

Hong Kong , Alexandra Vogler , Masahiko Uotani , Rohit Bhasin , Molton Brown , Esthetics International Group , Shiseido Company , Kao Corporation , Middle East , Shopee Brands Summit , Neck Fit Contour Serum , Southeast Asia , Michelle Lam , Aesthetics International , Southeast Asian , Market Trends , Brand Innovation , Hall Asia Pacific , Asia In Focus , Skin Care , Hair Care , Color Cosmetics , P Amp G , ஹாங் காங் , அலெக்சாண்ட்ரா வோக்லர் , ரோஹித் பாசின் ,

Kao confirms fine fibre tech's protective abilities against pollution and mask irritation

Kao has conducted new research into its fine fibre technology and confirmed its ability to protect the skin against pollution and mask irritation.
This unique technology creates an ultra-thin membrane on the skin that is created by spraying the skin with a polymer solution of superfine fibres by using an electrospinning device.
In the latest study by the firm’s Skin Care Research Laboratory, Makeup Research Laboratory and Analytical Science Laboratory, the fine fibre membrane was found to keep particulate matter 2.5 (PM2.5) from coming into contact with the skin.
By observing the fine fibre membrane of a skin model through an electron microscope, researchers saw that atmospheric pollutants such as pollen, dust, graphite and PM2.5 were retained by the membrane. ....

Masayuki Uchiyama , Kao Skin Care Research Laboratory , Analytical Science Laboratory , Makeup Research Laboratory , Skin Care Research Laboratory , Skin Care Research , Formulation Amp Science , Brand Innovation , East Asia , Covid 19 , Asia In Focus , Skin Care , Sensitive Skin , காவ் தோல் பராமரிப்பு ஆராய்ச்சி ஆய்வகம் , பகுப்பாய்வு அறிவியல் ஆய்வகம் , ஒப்பனை ஆராய்ச்சி ஆய்வகம் , தோல் பராமரிப்பு ஆராய்ச்சி ஆய்வகம் , தோல் பராமரிப்பு ஆராய்ச்சி , உருவாக்கம் ஆம்ப் அறிவியல் , பிராண்ட் கண்டுபிடிப்பு , கிழக்கு ஆசியா , ஆசியா இல் கவனம் , தோல் பராமரிப்பு , உணர்திறன் தோல் ,

Kao looking into development of lactic acid-based anti-bacterial hand care based on latest research

Kao Corporation aiming to develop lactic acid-based hand care products with long-lasting antimicrobial properties based on latest research into the hand barrier.
Its research uncovered that lactic acid found on human hands can protect against bacteria and viruses such as the common cold and influenza.
The study revealed that human hands are naturally equipped with a barrier function to reduce bacteria and viruses that cause infectious diseases
The main component of this barrier was lactic acid contained in sweat secreted from the hands, leading researchers to believe it is crucial to antimicrobial activity.
The researchers evaluated hand samples from the 54 volunteers to identify the compounds responsible for the antibacterial and antiviral activity. ....

Science Research Laboratory , Analytical Science Research Laboratory Of Kao Corporation , Health Care Product Research Laboratory , Personal Health Care Product Research Laboratory , Biological Science Research Laboratory , Analytical Science Research Laboratory , Formulation Amp Science , Brand Innovation , East Asia , Covid 19 , Skin Care , Hand Care , Anti Bacterial , அறிவியல் ஆராய்ச்சி ஆய்வகம் , பகுப்பாய்வு அறிவியல் ஆராய்ச்சி ஆய்வகம் ஆஃப் காவ் நிறுவனம் , ஆரோக்கியம் பராமரிப்பு ப்ராடக்ட் ஆராய்ச்சி ஆய்வகம் , தனிப்பட்ட ஆரோக்கியம் பராமரிப்பு ப்ராடக்ட் ஆராய்ச்சி ஆய்வகம் , உயிரியல் அறிவியல் ஆராய்ச்சி ஆய்வகம் , பகுப்பாய்வு அறிவியல் ஆராய்ச்சி ஆய்வகம் , உருவாக்கம் ஆம்ப் அறிவியல் , பிராண்ட் கண்டுபிடிப்பு , கிழக்கு ஆசியா , தோல் பராமரிப்பு , கை பராமரிப்பு , எதிர்ப்பு பாக்டீரியா ,