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Review: Action-Driven Narrative Gives Us a Glimpse of R&AW, But Its Real History Remains Hidden


Review: Action-Driven Narrative Gives Us a Glimpse of R&AW, But Its Real History Remains Hidden
The War That Made R&AW combines research with a direct writing style to provide a comprehensive narrative.
R&AW s logo. Illustration: The Wire
Security16 hours ago
In December 2019, Yogini Roygaga introduced me to Anusha Nandakumar and Sandeep Saket. They wanted to talk about how an intelligence agency like the Research and Analysis Wing (R&AW) functioned. Yogini was my student at the Xaviers’ Institute of Communications, Mumbai, where I have been giving lectures on international terrorism for nearly 14 years.
The authors, who were filmmakers, told me that they wanted to write a story about R&AW’s role in the 1971 War. I had told them that I was not part of R&AW during the 1971 War and hence had no personal knowledge on that subject. They assured me that they would do further research to complete the story. Hence, my briefing was only about how a foreign ....

United States , New Delhi , Del Vaquero , Shailesh Gandhi , Sandeep Saket , Anusha Nandakumar , Sankaran Nair , Indira Gandhi , Georgehw Bush , K Sankaran Nair , Xavier Institute Of Communications , Intelligence Bureau , Indira Gandhi Museum , National Archives , Yogini Roygaga , Analysis Wing , Xavier Institute , Lodhi Road , South Block , Sunday Asian Age , Sunday Guardian , Mrs Gandhi , Safdar Jung Road , Bronco Buster , Colonel Longer , Indian Express ,

Taco Bell uses moon as 'influencer' for upcoming global campaign


Taco Bell uses moon as influencer for upcoming global campaign
Details
03 May 2021
Taco Bell is enlisting the help of the night sky and the waning crescent moon as the billboard for its first global campaign. On 4 May, the moon will resemble a taco when it is in the waning crescent phase, a shape which Taco Bell affectionally calls the Taco Moon . When that happens, consumers in the US can snag a free crunchy taco in-store, via the app or online. Southeast Asia is also joining the global campaign, with the Philippines and Thailand kicking it off in the region.
In total, more than 20 markets will celebrate the Taco Moon including Australia, the UK, India, Costa Rica, Guatemala, and Puerto Rico. To announce the Taco Moon, the brand will launch an international integrated campaign, including nine 15-second spots and elements for social and digital. Done in collaboration with California-based creative agency Deutsch LA, the ....

Puerto Rico , United Kingdom , Costa Rica , United States , Gitanjali Sriram , Taco Bell , Taco Bell International , Taco Moon , Lion Malaysia , Edelman Malaysia , Eutsch La , Ion Amp Lion , Gitanjali Sriram , I Seea Taco , ப்வெர்டோ ரிக்கோ , ஒன்றுபட்டது கிஂக்டம் , கோஸ்டா ரிக்கா , ஒன்றுபட்டது மாநிலங்களில் , கீதன்ஜலி ஸ்ரீராம் , டகோ மணி , டகோ மணி சர்வதேச , எடெல்மேன் மலேசியா ,

Stout brand Connor's hands Lion & Lion digital duties for Malaysia


Stout brand Connor s hands Lion & Lion digital duties for Malaysia
Details
23 April 2021
Stout brand Connor s Malaysia has appointed Lion & Lion to handle digital duties for the market for 24 months, following a pitch that saw four agencies vying for the account. Jeppe Carlsen, group director, new business and strategy told
A+M that rather than just doing a simple social media strategy, the team presented a larger creative version for the brand to help support the overall brand experience through integrated digital.
At the same time, the agency has brought on board Krishna Kumar (pictured below left) as regional head of strategy and Banumathi Selladuray (pictured below right) as regional head of media, to drive innovation and growth across the company’s key markets and offices. Based in Kuala Lumpur, both will report to Carlsen and will play a pivotal role in delivering impact through creative and digital-first solu ....

Kuala Lumpur , Krishna Kumar , Jeppe Carlsen , Banumathi Selladuray , Hans Lee , Leo Burnett , Reckitt Benckiser , Havas Group , Taco Bell , Media Prima , Cheelip Ong , Ham Maghazeh , Claudia Low , Jeremias Soeria , Intan Wangge , Jeppe Carlsen , Ion Amp Lion , குவாலா லம்பூர் , கிருஷ்ணா குமார் , ஹான்ஸ் லீ , லியோ பர்னெட் , ரெகிட் பென்கிசர் , ஹவாஸ் குழு , டகோ மணி , மீடியா ப்ரீம , கிளாடியா குறைந்த ,