Gemma Atkinson joins Emotive as senior producer
May 25, 2021 10:06
Gemma Atkinson has joined independent creative agency Emotive as a senior producer.
The announcement:
Independent Creative Agency, Emotive, today announces the appointment of Gemma Atkinson as Senior Producer, further strengthening its production unit.
With a background in documentaries, including Foxtel’s 2018 The Pacific: In The Wake Of Captain Cook with Sam Neill, Gemma has produced and production managed a range of projects spanning film, television, advertising and live events around the globe – from the remote Arctic to the Atacama desert. On the advertising front, Gemma has worked with brands including Google, NAB, YouTube, Myer, Destination NSW, ASICS, Optus, HCF, The Sydney Opera House and Bendigo Bank, and in 2019 produced the award-winning Country Pub Project campaign for Airbnb while working with VERSUS.
May 25 2021, 9:58 am | BY Ricki Green | No Comments
Independent creative agency, Emotive has today announced the appointment of Gemma Atkinson as senior producer, further strengthening its production unit.
With a background in documentaries, including Foxtel’s 2018 The Pacific: In The Wake Of Captain Cook with Sam Neill, Atkinson has produced and production managed a range of projects spanning film, television, advertising and live events around the globe – from the remote Arctic to the Atacama desert. On the advertising front, Atkinson has worked with brands including Google, NAB, YouTube, Myer, Destination NSW, ASICS, Optus, HCF, The Sydney Opera House and Bendigo Bank, and in 2019 produced the award-winning Country Pub Project campaign for Airbnb while working with VERSUS.
April 29 2021, 9:54 am | BY Ricki Green | 2 Comments
Following a competitive pitch, Galderma Australia, one of the world’s leading skin care companies has appointed Emotive as strategic and creative agency across its range of consumer brands including Cetaphil, Benzac, and Loceryl.
The first campaign for Cetaphil, ‘Hype-Free Skincare’, launches today.
Known for its affordable, effective skincare, especially for sensitive skin, as well as for its slightly medicinal packaging, Cetaphil has been a familiar fixture in Aussie bathrooms for decades. Unfortunately, this doesn’t make it the most exciting product on the shelf, especially for younger audiences. But while some might think having moisturisers that moisturise, cleansers that cleanse and products that are safe and work for everyone makes Cetaphil boring, when it comes to skincare, boring is good. Against a background of increasingly excessive skincare routines and expensive products, Cetaphil stands out as so
April 29, 2021 11:17
A beauty influencer has entered the Influencer Protection Program after hiding from her followers that she’s not actually using the expensive skin care products and multi-step routines she has been recommending to them, but has actually been keeping it simple with Cetaphil.
The new campaign is the first from Emotive after Galderma Australia appointed it the strategic and creative agency for its portfolio of consumer brands including Cetaphil, Benzac, and Loceryl, following a competitive pitch.
The campaign recognises that whilst Cetaphil has been a staple in Australian bathrooms for decades, it is not the most skincare exciting brand in the market. However as skincare increases in price and complexity, Cetaphil offers consumers something simpler and more accessible.
April 9 2021, 9:00 am | BY Ricki Green | No Comments
Danone’s high protein snack brand YoPRO has launched its Tokyo Olympic campaign ‘Every Millimetre Matters’ via independent creative agency Emotive, which features Ash Barty, Kyle Chalmers and Brandon Starc.
The latest campaign under the ‘Fuel Your Journey’ brand platform focuses on the idea that no matter how long the journey, every millimetre matters.
While their journeys to Tokyo have been extra long for our Aussie athletes, the difference between success and failure can come down to the smallest margin. That’s why every millimetre matters. Millimeters made up of years of good habits. Every shot, point, game, jump, rep, triumph, miss, lap, day and choice they’ve made along the way. Including getting the right nutrition – like YoPRO, with high protein and no added sugar to fuel their journey.