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Is Indian Market Ripe for Alternate-Meat Revolution?


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Last month, a Twitter feud broke out between Amul India and People for the Ethical Treatment of Animals (PETA) after the latter urged the Indian dairy cooperative society to switch to producing vegan milk. The animal rights organization said Amul should not ‘fight the inevitable vegan global trend’. 
It’s indeed true that the vegan trend is on a rise worldwide. As more and more people adopt vegan diets, there’s been an equal rise in the number of businesses opening up to cater to the market need. One of the trends of the vegan sector that is fast gaining ground globally is alternative meat, or also widely known as smart protein.  ....

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Plant-based egg startup Evo Foods signs on new investors Shaun Neff, Ryan Bethencourt's Sustainable Food Ventu


$850,000 (or Rs 6 crore) in its pre-seed round to be deployed for its
India market launch as well as to scale its R&D and marketing team and expand in the plant-based egg category ahead of its planned overseas launch next year.
Evo Foods Co-founders Kartik Dixit and Shraddha Bhansali with the plant-based egg startup s liquid egg replacer
Our goal is to get Evo into every continent within the next five years. In a couple of years, we want to see Evo from a local kirana shop in Pauni, a small town in India where I am originally from, to a Michelin starred restaurant in New York City. We are thrilled to have the support of such a stellar group of believers and investors in our vision,” says Kartik Dixit, Founder and CEO of Evo. ....

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