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In the Midst of a Pandemic, Handbag Sales Are Breaking Records
Last summer we thought handbags were dead. Now, it seems the It bag has returned. Are purse strings the new Hemline Index? Feb 22, 2021
Sometime last summer, at the height of the schlub from home era, the “It” bag seemed to take its final bow. Reports of its death had been greatly exaggerated before, every time a new edition failed to live up to the hype, but with nowhere to go save for the occasional trip to the grocery store, this time felt definitive. As conventional wisdom would have it, fanny packs were in, purses, at long last, out.