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Blue Cross Blue Shield Of Massachusetts Makes Website Available In Five Additional Languages Company also launches Spanish-language call center News provided by Share this article Share this article BOSTON, May 19, 2021 /PRNewswire/ Blue Cross Blue Shield of Massachusetts ( Blue Cross ) is making its website available in five additional languages - Spanish, Portuguese, Russian, Chinese (Simplified), and Vietnamese - in an effort to better serve its diverse membership. The initiative is part of a broader company-wide commitment to champion racial justice and address health disparities in health care. Blue Cross Blue Shield of Massachusetts website shown translated in Portuguese For many of our members, the website is the first places they seek information, said Ryan O Donnell, vice president of Member, Account and Provider Service at Blue Cross. Our job is to remove any barriers between our members and the care they need and taking this step to ....
Blue Cross Blue Shield of Massachusetts announces plan to address racial health inequities The efforts will be enabled by new $350,000 Racial Equity and Justice Grants that support minority-led not-for-profit organizations. , Associate Editor Health inequities and racial injustice persist in American life and in the healthcare industry, and Blue Cross Blue Shield of Massachusetts has signaled its intention to address these issues with a set of new initiatives, including new charitable investments. The investments include: a grant program to support not-for-profits led by Black, Indigenous and other people of color (BIPOC); a first-to-market approach to collecting race and ethnicity data to address inequities in the care members receive; expanding marketing efforts to better reach a more diverse audience, with messages focused on addressing gaps in care and improving overall health; and new investments and support for minority-owned businesses. ....
Blue Cross Blue Shield of Massachusetts Announces Bold Plan to Address Health Inequities and Racial Justice Announces new racial justice grants First health plan in market to collect comprehensive member race & ethnicity data Creates new expert panel to advise on addressing inequities News provided by Share this article Share this article BOSTON, Feb. 3, 2021 /PRNewswire/ Blue Cross Blue Shield of Massachusetts ( Blue Cross ) today announced a set of bold initiatives to address health inequities and racial injustice. (PRNewsfoto/Blue Cross Blue Shield of Massachusetts) The multipart plan features new charitable investments, including a grant program to support not-for-profits led by Black, Indigenous and other people of color, a first-to-market approach to collecting race and ethnicity data to address inequities in the care members receive, expanding marketing efforts to better reach a more diverse audience with critical messages focused on ....