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Wildfire Credit Union expands partnership with Backbase to redefine the employee and member digital experience Leading Michigan credit union to adopt Backbase’s Customer 360 Employee Portal to empower employees and optimize member experience ATLANTA, GA (March 17, 2021) Michigan-based Wildfire Credit Union announces today that it is expanding its partnership with Engagement Banking technology provider Backbase to modernize its employee experience and improve its ability to deliver personalized member services. Wildfire will adopt Backbase’s Customer 360 Employee App, which consolidates a variety of member relationship management lines – including call centers, branch services, underwriters and loan officers – onto one single platform for a unified member experience. The partnership will enable Wildfire’s 180+ employees to shift away from siloed, transactional interactions with members towards relationship-building and engaging dialogues that offer increased consistenc

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