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Share Every Thursday during the pandemic, we’re checking in on members of the jewelry trade in an attempt to glean shareable tips and tricks for doing business and living as well as possible during the COVID-19 crisis. Today, we hear from Jen Cullen Williams, a Southern California–based publicist and communications brand strategist, whose clients include jewelry designers, retailers, and trade organizations (including JCK!). JCK: Your business was just a year old when the pandemic began in spring 2020. What was your initial reaction to the shutdown, and how did you steer your young company through COVID-19? Jen Cullen Williams: When COVID hit last March, I thought, “Take a breath things are going to change, and they actually

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