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GOLDEN GLOBES RATINGS: NUMBERS POINT TO A MASSIVE VIEWERSHIP DROP LOWEST-RATED EVENT IN HISTORY
Viewership ratings for the 78th Golden Globe Awards indicated a 60 percent decline in viewership compared to the ratings for 2020’s Golden Globes. Award show ratings have been steadily falling for years and the trend shows no signs of reversing, particularly as more film and television fans cut the cord in favor of streaming. There might’ve been a virtual red carpet on Sunday, but awards shows sell themselves on their ability to gather large groups of celebrities in-person and create a festive and star-studded atmosphere, two things that the coronavirus pandemic have effectively put on hold.
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