Meet the start-up founders turning hobbies into cash
Music, dance, and video games are among the areas that Aussie tech entrepreneurs have managed to turn from hobbies into businesses.
Residents at Glades Bay Gardens nursing home get down to a Moove and Groove silent disco, run by tech entrepreneur Alison Harrington.
Edwina Pickles
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Alison Harrington has a simple reason to explain why she founded Moove & Groove, a tech start-up with a social enterprise bent that throws “silent discos” for aged care residents.
“I’m always the first one on the dance floor and the last one to leave,” she says.
Telstra targets gamers in Up Your Game campaign for gaming product
December 18, 2020 4:16
Telstra’s new Up Your Game campaign has launched, promoting the telco’s first branded gaming product Telstra Game Optimiser, designed to give gamers on the network an edge.
The campaign celebrates the unique rituals of gamers across Australia, and follows Telstra research that found 40% of gamers have a pre-game ritual with 73% believing it helps their performances.
The Up Your Game campaign features rituals submitted by gamers, and demonstrated by real games – Grace Watkins (@iamfallfromgrace), Ryan Pearson (@rhapsodyplays) and Terence Ignatius (@terenceignatius).
It focuses on how these rituals align with the use of the Telstra Game Optimiser product, which allows games to prioritise gaming traffic and reduce ping.
Petar Mandich and Nancy Tamayo. Nancy Tamayo and Petar Mandich
Founded in 2013 and based in LA, Addition Management works to help YouTube clients monetize and develop multiple revenue streams.
Addition focuses on the distribution of content and the creation of original programming across platforms, as well as assisting clients in expanding to product merchandise to enhance their digital brands.
The firm focuses on strategic partnerships and long-term brand and career development. It has connected clients with brands like Sony, Samsung, Microsoft, Kroger, and Nestle.
Talent managers: Nancy Tamayo (CEO and cofounder) and Petar Mandich (chief talent officer and cofounder).
Mandich was the executive producer on all four seasons of YouTube star Joey Graceffa s YouTube Originals show Escape the Night, and he got his start in artist and music management at The Collective (now S