Cheeky law firm bake Kavanagh Caterpillar QC to defend Aldi s Cuthbert in court against M&S
A new player has entered the cake wars between the supermarket giants
Louise, a mum-of-two, revelled in her innovative culinary creation
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A fun-loving law firm claim to have whipped up a sweet form of defence for Aldi s under-fire Cuthbert cake - a wig-wearing chocolate swiss roll called Kavanagh Caterpillar QC .
Cheeky law firm bake Kavanagh Caterpillar QC to defend Aldi s Cuthbert in court against M&S
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Cheeky law firm bake Kavanagh Caterpillar QC to defend Aldi s Cuthbert in court against M&S
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By James Bream
© Nils Jorgensen/Shutterstock
Copying a cake is a zero sum game and Marks and Spencer should accept that, writes James Bream
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What’s the difference between Colin the Caterpillar and Cuthbert the Caterpillar? A sense of humour and 21st century marketing savvy.
If ever the importance of reading the room and understanding the current psyche of the public needed to be summed up for a business textbook, the recent battle between Marks & Spencer and Aldi would be a shining example.