Innovation is the process of creating the thing, yes, but that s such a small fraction. It s the process of taking the thing and convincing someone that they need the thing, said Chin Moody, who has a Ph.D. in innovation theory. The process in the middle is really what we mean when we talk about innovation.
Understanding the process of innovation
The process of innovation can be thought of in three ways: changes in technology; changes in the market; and changes in institutions or the way technology gets to the market.
The majority around 80% occurs in that third segment, with existing technologies reaching existing markets in new ways, said Chin Moody, who co-founded his own company in 2015 based on this theory. The business, Sendle, is a shipping service that leases empty legs from existing courier companies and which claims to be carbon-neutral.
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