Emily is a local entrepreneur who has done just that. She said: “Before the pandemic our revenue came from delivering podiatry treatment to patients and selling podiatry related health products in our clinic. When patient numbers dropped due to Covid restrictions, we became extremely vulnerable. “I had to adapt our strategy to meet the changing climate, and it’s wonderful to have the work we put in during what was an extremely difficult time, acknowledged. I’m over the moon to be shortlisted!” When the pandemic hit, Emily changed her strategy and promoted Active Step as an essential service that could alleviate stress on GP provision, walk-in centres and emergency services. She shifted her marketing strategy and focused on existing patients, keeping them informed and offering advice where needed. Emily also launched a subscription service that would give her predictable and recurring revenue.
United-kingdom
Fareham
Hampshire
British
Emily-ball
Active-step-foot
Ankle-clinic
Pivot-entrepreneur
Great-british-entrepreneur-awards
Active-step
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