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The Board affirmed two Section 2(e)(1) refusals of the proposed mark CLEAR for footwear, lingerie, and other clothing items, and for handbags, purses, wallets and related items, all excluding transparent goods, finding the term to be deceptively misdescriptive of the goods. The Board observed that consumers are not aware of the nontransparent limitation in the application, and not all purchases of Applicant Dolce Vita s goods are made after direct inspection of the goods. In re Dolce Vita Footwear, Inc., Serial Nos. 88554717 and 88554722 (April 29, 2021) [precedential] (Opinions by Judge Jyll Taylor). A mark is considered deceptively misdescriptive under Section 2(e)(1) if: (1) the mark misdescribes a quality, feature, function,

United statesJyll taylorDolce vitaGolf coRobert simmons incQuady winery incEconoheat incAcushnet coClorox coWhite jasmineRj reynolds tobacco coBeach incWilliamson tobacco corpApplicant dolce vitaDolce vita footwearJudge jyll taylor