We re pioneering something, the founder of the cannabis brand Viola told
Rolling Stone in a recent interview.
He is dedicated to creating 100 black millionaires through a new social equity initiative Viola Cares which launched last year.
In October, Harrington introduced an incubator program that provides operational support to black entrepreneurs in the cannabis space. The program is poised to create over 10,000 jobs and generate hundreds of new business owners. Some black-market brands have a massive following, but they just don t have the wherewithal to get licensed, as they can t get through the regulations, Harrington said.
By utilizing Viola s licenses and resources, the newly created black-owned cannabis brands are poised to debut on the legal market after facing a lack of access to capital and economic racism.