Facebook has unveiled a new initiative to highlight the importance of personalized ads.
It s called Good Ideas Deserve To Be Found
Facebook is also making changes to its ad manager and updating its Business Resource hub.
Facebook has today announced a new initiative that it says will highlight the importance of personalized ads for small businesses, in what could be seen as another jab at Apple and iOS 14 privacy changes.
The company stated:
We re introducing Good Ideas Deserve To Be Found, an initiative that highlights how personalized ads are an important way people discover small businesses on Facebook and Instagram, and how these ads help small businesses grow from an idea into a livelihood.