5 ways brands are engaging with the Olympics
Both The Games themselves and the many screen options are different this year, and associated marketing made the most of both prescient and traditional themes.
“We’re not in a normative marketing realm,” Havas Media Australia chief marketing officer, Francis Coady, tells
CMO. “The journey of the Olympics has been fractured by Covid but we’re in a fractured entertainment landscape, too.”
Just look at the countless entertainment options competing for attention on screens alone, all compounded by lockdown. Aside from the fractured times in which these Olympics are held, Coady says the marketers’ task to “bring to life what is essentially passive event for viewers” is already a tall order.
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May 13 2021, 10:53 am | BY Ricki Green | 3 Comments
M&C Saatchi Melbourne are showing no signs of slowing down, as the agency today announces three key new hires. The growth of the business sees the appointment of two new group account directors, Nat Downes and Milly Scott, alongside new Garth Moring who comes on board as head of media.
Says Michael McEwan, managing director AUNZ, M&C Saatchi Australia: “First and foremost, we are a team that likes each other. Being able to find and attract talented people is one thing, but what really matters is how that team comes together, how they lift each other to create great work. Milly, Garth and Natalie are exceptionally talented but more importantly wonderful people leaders.
Hires, Wins & Business 16 Add to collection
M&C Saatchi Melbourne hires Nat Downes and Milly Scott as GADs; Garth Moring joins as head of media
M&C Saatchi Melbourne are showing no signs of slowing down, as the agency today announces three key new hires. The growth of the business sees the appointment of two new group account directors, Nat Downes and Milly Scott, alongside new Garth Moring who comes on board as head of media.
Says Michael McEwan, managing director AUNZ, M&C Saatchi Australia: “First and foremost, we are a team that likes each other. Being able to find and attract talented people is one thing, but what really matters is how that team comes together, how they lift each other to create great work. Milly, Garth and Natalie are exceptionally talented but more importantly wonderful people leaders.