Coca-Cola Australia has launched a campaign unveiling a new recipe and a new look for Coca-Cola No Sugar created by Ogilvy Global, which has been adapted locally.
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Ogilvy
Lauren Crampsie, executive partner and president of Ogilvy, New York, is leaving the agency, according to an internal memo obtained by Ad Age. I am writing to share the news that Lauren Crampsie has decided to embark on a new venture and will be leaving Ogilvy, reads the memo from Ogilvy Global CEO Andy Main. We’ve been talking about this for some time and I’m grateful for Lauren’s commitment to making the transition a smooth one.
Crampsie, a 17-year agency veteran, began her career at the WPP Group agency in 2004 as a new business director (at the time she was the youngest at the agency to hold the role) and steadily climbed the ranks from North American CMO and global CMO for Ogilvy before being named to her current role in May 2019. Crampsie has notched several major awards during her tenure with the agency, from Ad Age s Women to Watch (now named Leading Women) list in 2011 to being named to the AAF Hall of Achievement in 2020.