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Negative social media comment has hit the brand reputations of TalkTalk and Lycamobile. Both telco’s came bottom of league table measured by reputation intelligence company Alva. TalkTalk has been hit by negative comment over Sir Charles Dunstone’s links to private hedge funds and as well as press articles about the difficulty of switching broadband. Meanwhile Lycamobile suffered from poor reviews that were spread around by social media. BT and Sky also faced higher levels of negative sentiment on social media platforms. “While not weighted as high as other forms of content, the cumulative effect of negatively charged content coming from social media bring down BT and Sky’s December scores, though they remain in moderately positive territory. In addition, these companies did not perform as well on holiday-related offers and events, letting top performers gain a run-away lead”, said Alva.

Charles dunstoneSir charles dunstoneLight up christmasசார்லஸ் டன்ஸ்டோன்ஐயா சார்லஸ் டன்ஸ்டோன்ஒளி மேலே கிறிஸ்துமஸ்