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Aimee Smale s Odd Muse fashion label generated $139,000 in sales in its first three months.
She d worked as an assistant buyer for more than a year while she saved money and learned the ropes.
She told Insider the five steps she took to make the business a success.
Aimee Smale, 24, approved the sample of what would be her brand s best-selling blazer in November 2019. She had saved £10,000 ($13,900) as an initial investment for her business.
But soon the COVID-19 pandemic hit, and she didn t pluck up the courage to quit her job as an assistant buyer at the online fashion retailer Asos until the following July. She launched her clothing line, Odd Muse, in September.
While there were plenty of parties beginning to get underway around town by 7 p.m., the Peticolas taproom was calm, even sleepy. The brewery had already hosted its biggest annual shindig three days prior to celebrate its eighth anniversary. New Year’s Eve seemed to be a casual night for a few folks looking for a quiet pint or two.
I was one of those sorts. I hadn’t been able to make it to the anniversary party, but I wanted to get my hands on the limited-edition cherry vanilla stout Peticolas brewed especially for the big day. Besides, I figured, I’d be sure to catch the party in 2020.