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Tis the Season to Give Back, And it s Even More Important This Year – Idaho Business Review

By Tom Van Hemelryck, Idaho Region President for WaFd Bank This year has proven to be difficult for nearly everyone, including nonprofits that have canceled their usual galas, fundraisers, runs and auctions that help to keep their organizations afloat. According to a survey by the Charities Aid Foundation of America, in May half of charities responded that they expected donations to fall by at least 20% in the next 12 months. Although giving has rebounded in recent months, particularly to health and food security organizations, it has not risen to the level of demand in most places. For many nonprofits, this giving downturn comes at a time of year when people rely on them most. This presents an opportunity for companies to fill the gap and support nonprofits in their communities.

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