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The Secret to Sephora s Influencer Marketing Success | BoF Professional, News & Analysis
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The Influencer of the Future Is Here, and They Don t Want to Sell You Anything
More thought-leaders than tastemakers, genuinfluencers are less interested in promoting products than they are in spreading ideas.
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Photo: Christian Vierig/Getty Images
More thought-leaders than tastemakers, genuinfluencers are less interested in promoting products than they are in spreading ideas.
Charli D Amelio has a TikTok following roughly the size of the population of the Philippines. She only just downloaded the app in May 2019, but in less than two years, the 16-year-old has assembled a double-tapping empire out of the snappy, viral dances you ve no doubt seen, and maybe even tried.