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This forthcoming year is a fresh start for Russell Westbrook as he now finds himself as one of the newest roster members of the Washington Wizards, and with the NBA regular season set to get underway shortly, he’s going to have a new pair of kicks to rock on the floor: the Jordan Why Not Zer0.4. The Jordan Brand team officially revealed Brodie’s newest signature shoe and its accompanying apparel in a few colorways, one being a collaboration with Japanese fashion label Facetasm.
Its design isn’t at all that unfamiliar from what we’ve seen from the former MVP and the Jumpman team cook up in the past, but there’s a handful of nuances that allow this new model to stand on its own. Its mid-profile height, synthetic uppers, exposed stitchings and collection of angular overlays are kept consistent, but you’ll notice that the mid-foot strap from the Why Not Zer0.3 has been traded out for a double-webbed lacing system, and the jagged-edged midsole molds have been
December 21, 2020
Washington Wizards point guard Russell Westbrook is looking to take his shoe game to the next level as he debuts the Jordan Why Not Zer0.4 on the floor in the 2020-2021 NBA season.
The nine-time All-Star shared on Twitter that he was able to reflect on the previous events in American society especially regarding the ongoing Black Lives Matter movement in order to make a valuable impact for the next generation of hoopers.
Excited to announce the Why Not Zer0.4 This year it was important to me to reflect on what we all have experienced throughout the year specifically the black community. Being a Black man is something that I cherish & I am always trying to find ways to impact & inspire our youth pic.twitter.com/KOiHhOWxvG
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One of the first pairs listed to launch is dubbed, “Upbringing” that honors the moments, places, schools, and teams that shaped who he became as an athlete and as an individual.
The shoe includes a print inspired by his high school team in Los Angeles, Leuzinger Olympians. It ditches the cross-straps that was featured on the Zer0.3, that comes constructed in a mix of synthetics, mesh, and leather overlays. A White midsole atop an icy translucent outsole completes the design.
Jordan Why Not Zer0.4 Upbringing Release Date
Look for the
Jordan Why Not Zer0.4 “Upbringing” to release on January 6th at select retailers and Nike.com. The retail price tag is set at $130 USD.
On Monday, Russell Westbrook and Jordan Brand officially unveiled Westbrook’s fourth signature shoe, the Why Not Zer0.4.
The performance shoe captures Westbrook s style on and off the court. The Why Not Zer0.4 shoe was also designed with BIPOC (black, indigenous and people of color) artists, which Westbrook explained in his social media posts on Monday morning. This year it was important to me to reflect on what we all have experienced throughout the year, specifically the black community, Westbrook wrote. Being a Black man in today s society is something that I cherish and own and I am always trying to find ways to impact and inspire our youth. To help express the meaning of #WHYNOT the @jumpman23 team and I teamed up with BIPOC (black, indigenous and people of color) artists to showcase the talents of this community. Each artist was paired up with a colorway to give my story a unique design or illustration seen through their eyes.