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Determining the success of previous health campaigns relating to pandemics and epidemics can inform future communication strategies for promoting vaccine uptake.
Even if people s expressed willingness to get a vaccine SARS-CoV-2, as gauged in global surveys, translates perfectly into vaccine uptake, it is still likely that vaccine hesitancy will impact the vaccination effort against SARS-CoV-2. The aim of this review was to identify and synthesise evidence relating to effective messaging for encouraging vaccination in order to prevent virus transmission during pandemics or epidemics, including COVID-19. In light of evidence of the promise that involving key stakeholders in the design of public health messaging holds (e.g., by fostering co-creation of materials with the understanding of those we wish to engage in target behaviours), the review also examines patient and public involvement (PPI). ....

United Kingdom , Sadie Lawes Wickwar , Mei Yee Tang , Daniela Ghio , Health Psychology Exchange Patient , Juliette Westbrook University Of Bath , Ella Guest University Of West England , Lucie Byrne Davis University Of Manchester , Manchester University , Natalie Carr Manchester Metropolitan University , Newcastle University Tang , Tracy Epton University Of Manchester , Sabina Stanescu University Of Southampton , Sadie Lawes Wickwar University College London , Mei Yee Tang Newcastle University , Vivien Swanson University Of Stirling , Daniela Ghio University Of Salford , Elizabeth Jenkinson University Of West England , Jo Hart University Of Manchester , Christopherj Armitage University Of Manchester , Health Innovation Manchester , Natalia Stanulewicz De Montfort University , Daniella Watson University Of Southampton , University College London Lawes Wickwar , Gillianw Shorter Queen University Belfast , University Of Salford Ghio ,