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Eldorado Tonic Wine has launched a new social media campaign as it ramps up awareness of the brand and reaches out to new and existing fans.
Entitled ‘So Swanky’, the campaign began with a series of videos featuring Charles MacLean, the globally-renowned whisky expert and star of The Angels’ Share, who has written 18 books on the golden nectar.
In the campaign, Charles takes his own unique look at Eldorado and over a series of six videos he tastes, smells and looks at the colour of the liquid, as well as providing a bit of a history lesson. The ‘So Swanky’ strapline has already captured the imagination of the audience with the first video garnering over 33,000 views in its first week.
Eldorado wines was acquired as part of the wholesaler’s purchase of KB Agencies
Scottish wholesaler JW Filshill has acquired the Eldorado Tonic Wine brand, kick-starting its plans to diversify into the alcoholic drinks market.
The acquisition is part of a wider deal that saw the family-owned wholesaler take ownership of KB Agencies for an undisclosed sum.
The new business stream will operate under a subsidiary, Differentiator Brands, which will market and sell the Eldorado range to wholesale and convenience customers.
Filshill said it planned to “accelerate the visibility” of its new brand in its KeyStore and KeyStore More convenience stores in the Scottish market, as well as rolling it out across England, initially targeting cities including Newcastle, Manchester, Liverpool and Birmingham.