America Is Overwhelmed By Wellness, Sunwink’s First Campaign Offers A New Approach
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San Francisco Sunwink has boldly put the Wellness Industry on notice. The female-founded CPG brand on a mission to nourish and re-energize the connection between people and plants proudly presents its first-ever campaign “When Wellness Feels Impossible” with the goal to demystify, desaturate, and destress the often-overwhelming industry. With hundreds of thousands of SKUs, infinite “solutions,” and more advice than anybody knows what to do with, it was time to make this vertical user-friendly. “When Wellness Feels Impossible” simplifies the saturated and polarizing wellness industry by offering plants as the solution to those who find themselves in doubt.