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Boutique firms with 25 or fewer employees and annual revenue below $10 million form the backbone of the PR industry.
For clients, boutiques can offer low costs and senior-level attention.
Insider identified 18 top boutique PR firms across categories, including finance, tech, and luxury.
While big firms and holding companies make headlines, smaller firms form the backbone of the public-relations business.
Boutique agencies can specialize in categories like travel, fashion, or technology or take a generalist approach with clients across segments.
For agency owners, staying small offers benefits like manageable overhead, personal involvement in client work, and ability to choose who to represent.