Whiskey tours are becoming just as popular as wine tours. Pixabay
With tourists flocking to distilleries in the United States, concerns about a pandemic hangover for Kentucky’s world-famous bourbon industry are quickly evaporating.
A US$19mil (RM79mil) tourist centre that Heaven Hill Distillery opened recently in the heart of the state’s bourbon country is already overflowing – with reservations filling up quickly to learn about whiskey-making and sample its spirits, including its flagship Evan Williams whiskey.
It’s a similar story for the numerous other distilleries in the region that last spring were temporarily closed to visitors due to the Covid-19 pandemic. More than a year later, the businesses are facing such overwhelming demand for tours that one industry official has started encouraging people to call ahead or check tour availability online before pulling off the highway.
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Bourbon tourism shaking off pandemic slump in Kentucky
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Bourbon tourism shaking off pandemic slump in Kentucky
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