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Email marketing continues to be one of the top tactics used by marketers to stay connected with customers and build relationships with new ones. According to Campaign Monitor, email marketing has the highest return on investment for small businesses.
While there are a number of factors that go into a high-performing email, what’s key is a good email prospect list.
Here are basic steps manufacturers and industrials can follow to build an effective prospect list for email marketing campaigns.
Attract With A Compelling Offer
There are a few ways you can build your email list, but the basic components of building your contact list organically involve: