Four Tips For Global Email Marketing Compliance forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
Author of the article: Northern Commerce
Publishing date: May 03, 2021 • May 3, 2021 • 3 minute read •
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Email marketing is a valuable component of any brand or business’s marketing plan. If you are interested in exploring opportunities within email marketing, we have put together a list of dos and don’ts to help maximize your email marketing results.
With a variety of communication platforms used every day by businesses and consumers, you may be wondering if investing in email marketing is beneficial to your marketing plan. Whether you are looking to build brand awareness, increase sales, build loyalty with existing customers, or generate new leads, email marketing is one of the strongest and most cost-effective messaging channels to invest in. If you are still having doubts, the results speak for themselves. According to Litmus, email generates an exceptional ROI, averaging $42 in sales for every $1 spent.
In this tenth and final article in our Understanding Canadian Cybersecurity Laws series, we will look back through the previous nine articles and revisit the topics covered in each of them. Our journey begins with the first article, The Foundations, first published by IT World Canada on January 13, 2020. From there, we’ll retrace our journey through our other posts to date.
The Foundations (January 13, 2020)
In our first article, we described and contextualized the foundational structures of the Canadian legal system. We broke down our national legal landscape, providing the basics of sources of law and the jurisdictional division of powers behind our legislation. We explored the areas of statutory law, criminal law, tort law, and common law as they relate to cybersecurity. Finally, we outlined the relevant legislation, including the specific Acts and statutes which apply to governmental bodies, organizations, and individuals in Canada. Read the full article.
SnapCell Chosen as Preferred Visual Solutions Provider for GM Canada
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TAMPA, Fla., Feb. 15, 2021 /PRNewswire/ Lead generation and video tool, SnapCell, has been selected by GM Canada to be a certified partner for visual solutions as part of the Dealer Digital Solution Program.
GM Canada is made up of over 400 individual stores that can have full access and support from SnapCell. Those dealerships will be offered a handover introduction and onboarding session by their GM Digital Consultant. Full training, follow-up sessions, and regular contact are available to support the dealer s success with SnapCell.
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Canada s Anti-Spam Legislation (CASL) is enforced by three
federal agencies, the Canadian Radio-television and
Telecommunications Commission (CRTC), the Office of the Privacy
Commissioner of Canada (OPC) and the Competition Bureau. In late
November 2020, they published a joint news release announcing they had issued
letters to 36 businesses in the mobile app industry in Canada
advising these businesses to review their practices relating to the
promotion, installation and use of mobile apps and to take
corrective actions where necessary. An example of the letter sets out a variety of