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Sleep out with Alabaré to help homeless people | The Wiltshire Gazette and Herald
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Sleep out in Alabaré s Big Sleep at Home to help homeless people
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Sleep out in Alabaré s Big Sleep at Home to help homeless people
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Sleep out with Alabaré to help homeless people
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Ogilvy Australia
In Australia, driving distances are huge. That’s why it’s important to take a break from driving to decrease your chances of fatigue. AAMI Rest Towns is a new road safety initiative encouraging young drivers to stop and rest every 2 hours in rural Aussie towns. Towns that need a bit of recovering themselves to do. We identified the longest and most dangerous stretches of road where drivers are most likely to power through without stopping and selected specific rural towns where drivers could stop and rest. Then, in partnership with Facebook, Spotify and Waze, we safely connected in real-time combining geo, time and in-car targeting, using local incentives based on drivers’ interests.