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ESPN's "30 for 30" challenges the fetishization and appropriation of the barefoot ultramarathon

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In 2013, Vibram the company that manufactures the FiveFingers barefoot shoes settled a class action suit led by consumers who alleged that the company deceived customers by advertising that the footwear could reduce foot injuries and strengthen foot muscles, without basing those assertions on any scientific merit.
This was following the heyday of the barefoot running trend. You may remember it: Some runners eschewed modern footwear to run in minimalist shoes or completely barefoot because they perceived it as being more in line with the way our bodies were naturally meant to move. It was a small, but significant, fringe group within the sport and it caught a lot of media attention. ....

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Director Bernardo Ruiz talks new 30 for 30 "The Infinite Race"

30 for 30,
The Infinite Race. The documentary, which will air on ESPN and ESPN Deportes, focuses on the Raramurí community (also known as the Tarahumara), their running feats, the outside attention they’ve received (especially since Christopher McDougall’s best-selling 2009 book
Born To Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen). Director Bernardo Ruiz spoke to Awful Announcing last week and said he was inspired to tell this story by a combination of his love of running films and his discovery of a 2017 article about the Raramurí.
“This is kind of an unusual film for ESPN and a ....

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