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For years, the world of running has been an industry dominated by the same handful of brands. A recent study showed that in the U.K. alone, 45% of the country’s running-related purchases were made from either Nike or adidas. In the U.S., meanwhile, Brooks enjoys a 25.6% market share, alongside the likes of New Balance, Saucony and ASICS.
And in the professional running sphere, you’ll struggle to see anything other than Nike’s Air Zoom Alphafly NEXT% or the adidas Adizero Adios Pro on an athlete’s feet while up top, it’s the same story: Adidas, Nike and New Balance, after all, sponsor the majority of the world’s most exciting runners.