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Equinox says the CDC s relaxed mask advice for vaccinated people has encouraged customers to return.
The gym chain said Tuesday was its busiest day of the pandemic.
New-membership sales in New York were up 55% this week versus the week before, it said.
The New York-headquartered luxury gym chain Equinox says it is starting to return to pre-pandemic levels of busyness.
In an interview with CNBC s Frank Holland, Equinox s executive chairman, Harvey Spevak, said that on Tuesday the chain, which has gyms around the US, recorded its busiest day of the pandemic and that it was on track to beat that Wednesday.
The Globe and Mail Erin Hershberg Published April 11, 2021
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Since last year, formerly on-the-go Canadians have adapted to the notion that there is no place like home.
Much as foodies now look to their own kitchens or takeout for a taste of entertainment and experimentation, many gym-goers, yoga junkies and hardcore HIIT-ers have turned to their private antiseptic rooms and strong WiFi connections to simulate the experience that once belonged to sweat-filled shared spaces.
And even though there’s been a loss of communality that gyms and studios offered, many exercise seekers have accustomed themselves to the affordability, practicality and hermeticism of the home fitness experience and won’t relinquish it when they reach the post-pandemic world.