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Marketing Society Launch its 'Spring Series' with an Event Exploring Generation Alpha


Marketing Society Launch its ‘Spring Series’ with an Event Exploring Generation Alpha
February 22, 2021
th February from 8.30am – 9.15am.
Generation Alpha now represents more than one in seven people and are already strongly influencing purchase decisions within their household. The session will examine this emerging audience and how brands can build relevant connections with the influential generation now, and more importantly, into the future.
The panel speakers include:
Christian Ward:Head of Brand Engagement & Multimedia Strategy – Stylus.
Niamh Bushnell:Chief Communications Officer – SoapBox Labs.
It has been well documented that the age at which we are exposed to a transformative event determines how embedded it will be in our psyche. More than four in five adults (84%) believe COVID-19 will play a significant role in shaping the children of today. Both the pandemic itself and the response has already influenced the ne ....

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