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Black-owned restaurants contribute to the American experience, Pepsi introduced
Dig In. The consumer-facing, multi-year platform is a rallying call for people to double down on supporting Black-owned restaurants.
Dig In aims to generate at least $100 million in sales for Black-owned restaurants over the next five years. The platform also serves as an invitation for Black restaurateurs to tap into a variety of resources available from PepsiCo including business services, training and mentorship. Both timely ways to support Black-owned eateries that are facing systemic barriers, which have been worsened by the pandemic.
“Our mission to connect Black-owned restaurants with the access, business acceleration, and visibility needed to thrive requires a clear call to action:  ....

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