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Melbourne-based artists Catherine Clover and Daniel Kotsimbos were announced as the winners of the Fivex Art Prize, the first awards program dedicated to digital billboard art in Australia.
Sponsored by Australia’s leading premium digital billboard company, QMS Media, the Fivex Art Prize: Billboard Art Reimagined, offers a Grand Prize of $30,000 as well as $1,000 for each of the shortlisted artists. The award has been established for creative individuals of all disciplines to reimagine the dynamic relationship between art and visually mediated street culture.
The winners were announced by Melbourne’s Lord Mayor Sally Capp at a launch event for the Prize’s outdoor exhibition displaying the works of all six finalists on two prominent LED QMS Media billboards – a horizontal corner ‘wrap’ and a vertical ‘podium’ – opposite Flinders St Railway Station in the heart of Melbourne CBD.
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Artist Daniel Kotsimbos sees the city as a giant instrument that is played by all who interact with it. Everyone contributes to these sounds in some way, we all play into this pattern, he says.
Kotsimbos and Catherine Clover are the joint winners of the inaugural Fivex Art Prize: Billboard Art Reimagined and will share $30,000 in prize money.
Catherine Clover and Daniel Kotsimbos
Credit:Jason South
In a year when many of our realities revolved around an online existence, it seems an appropriate prize: the first for an artwork designed for a digital billboard.
Their works will be displayed on billboards opposite Flinders Street Station, on the corner of Elizabeth and Flinders Streets, until the end of January. All six finalists’ work will be on show, the four runners-up - Kent Morris, Deborah Kelly, Phi Do and Magdalene Carmen - each won $1000. They were selected from 520 entries by photographers, graphic designers, street artists illustrators and architects ar
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