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Of course, not every business can simply create popular TikTok content, but through promotions like #SupportSmallBusiness and #TikTokMadeMeBuyIt, TikTok s hoping to expand those opportunities to more businesses, and improve SMB discovery through the app. In terms of ad tools, TikTok has also announced a new partnership with Nielsen which will enable businesses to utilize Nielsen s Designated Market Area (DMA) geo-targeting for their campaigns, which facilitates more direct focus based on advanced segmentation. DMA geo-targeting provides businesses who want to reach customers and users in the United States with more granular location targeting options, tapping into more opportunities across enterprise, mid-market, and SMB businesses. DMA geo-targeting uses standardized geographic areas so businesses can share more relevant, interesting and impactful content with their customers in geo-targeted areas, saving them time and resources.

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