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Troy University launches the Lead Change campaign focusing on its innovative approach to student leadership development
-TROY offers leadership opportunities from day one.
-TROY offers leadership opportunities for every student; traditional and nontraditional.
-TROY teaches everyone to be leaders in their field.
-TROY continuously seeks ways to foster leadership opportunities as evidenced by the success of its first-ever Leadership 101 Course and its Global Leadership Ph.D. Program.
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TROY, Ala., May 7, 2021 /PRNewswire/ Do you have what it takes? Troy University is staking its claim as the innovator in student leadership development with the launch of the new Lead Change campaign, further solidifying the University s world-renowned reputation for developing leaders.
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Troy University, a public university whose main campus is in Troy, AL, has chosen Intermark Group as its agency of record. Intermark, the largest psychology-driven marketing firm in the United States, will provide the University with strategic direction, media planning and buying, analytics, creative development, production, public relations and social media services.
“As TROY has grown over the years to include four campuses in Alabama and a strong international presence, we are equally well-known for our online education expertise,” said Samantha Johnson, Troy University director of marketing. “US News and World Report recently named TROY among the nation’s best for our online bachelors programs. We are confident that our partnership with Intermark will help us as we continue to grow.”
How To Convince The Public To Participate In Covid Vaccine Program
Intermark Group Discusses Psychological Drivers That Impact Decision to Take Vaccine
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BIRMINGHAM, Ala., Dec. 15, 2020 /PRNewswire/ Covid vaccines are finally starting to arrive. In order to achieve herd immunity, the United States will need 70% to 80% of the population vaccinated against Covid 19. There are many who view this as a political issue, many who are generally distrustful of vaccines and some who don t believe that the pandemic itself is even a reality. The fundamental issue we face is a marketing problem, one that boils down to perception and behavior, said Dr. David Bridwell, People Scientist at Intermark Group. Modern understanding of changes in perception and behavior can actually be informed by what we know about marketing. In other words, we can understand how individuals go about making major life decisions using principles from mar