Soundcloud and SiriusXM Link for New Weekly Series
Soundcloud & SiriusXM are teaming up to bring something special to Hip-Hop fans. Since its inception, Soundcloud has been a platform for artist discovery. A number of artists in the past have launched their careers by building core fanbases through Soundcloud. Now they are combining their efforts in a weekly series with SiriusXM to amplify the next superstars of Hip-Hop.
The series stems from one of Soundcloud’s premier playlists, “The Lookout,” which has provided a huge home for Hip-Hop next generation. Since 2019 artists such as 3x Grammy winner Megan Thee Stallion, the late Pop Smoke, Grammy winner Roddy Ricch, Rod Wave and more have been featured on “The Lookout.” Now the song selections have come to life.
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