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CODA Sells to Apple for Record-Breaking $25 Million at Sundance

‘CODA’ Sells to Apple for Record-Breaking $25 Million After Sundance Bidding War Sundance 2021: Drama directed by Sian Heder follows the daughter of a deaf family who joins her school’s choirBeatrice Verhoeven and Brian Welk | January 30, 2021 @ 11:24 AM Last Updated: January 30, 2021 @ 12:59 PM Courtesy of Sundance Institute Sian Heder’s “CODA” has sold to Apple for up to $25 million after an intense bidding war ended in a Sundance record-setting deal, an individual with knowledge of the deal told TheWrap. The deal knocked down the $17.5 million that “Palm Springs” went for last year to Hulu and Neon to No. 2 as the highest sale from a film from the Sundance Film Festival.

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