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Bank of Ireland Rolls Out New Home Campaign
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Marketing Matters: RTE and TG4 to Air United Rugby Championship
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Bank of Ireland Stresses the Importance of the F Word in New Campaign
April 9, 2021
Bank of Ireland has launched a new nationwide campaign aimed at tackling the taboos that surround talking about personal finances. Fronted by Emmy Award-winning TV and radio broadcaster personality Baz Ashmawy, the new campaign puts a different spin on the tender subject of saying the ‘F Word’ or, as some people like to call it, finances.
Research carried out by the bank shows that talking about finances remains one of our biggest social taboos along with sex, religion and death. One in four (25%) said they liked talking about death least of all, followed by religion (16%), personal finances and sex (both 15%). Almost three in four (74% people polled either don’t talk about their finances at all or will only do so if they have to.
Funding Deal Values Oliver Parent at $1.36bn
January 15, 2021
You & Mr Jones, the global brand-tech group which owns a 50% stake in Oliver Ireland has raised $260m from the UK investment vehicle Merian Chrysalis in a deal which values the company at $1.36bn.
Founded by former Havas global CEO David Jones five years ago, the company has expanded significantly through a number of acquisitions primarily in the technology and marketing sectors. The company helps businesses devise and implement digital transformation strategies for their brands in addition to owning the in-house marketing and advertising business Oliver. Since it was set up in 2015, You & Mr Jones has raised $610m.