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Click the thumbs up >The past 12 months have been rather rocky for Jaguar Land Rover. It started 2020 having reported nine-figure losses in the last quarter of 2019, its global sales were declining and its model range was heavily reliant on unpopular diesel.
Added to that was the announcement of job cuts at its UK plants while chief executive Ralf Speth, who led the business for the last decade and helped it maximise its position in the growing SUV market, announced he would be stepping down.
When Andrew Jago took over the reins of JLR’s UK fleet and business division in August 2019, the brand’s opportunities for sales growth in the corporate sector were heavily reliant on its forthcoming electrification strategy.
Date: 11 January 2021
The new Land Rover Defender took top honours in the Driver s Choice category of the Business Car Awards, against much sportier opposition.
The automotive landscape was missing one of its icons for four years - until an all-new Land Rover Defender was launched in 2020.
Unveiled at the 2019 Frankfurt motor show ahead of customer deliveries in 2020, the new model retains the rugged appeal of its predecessor, but has been designed and developed for today s customers and has a much broader capability than its off-road focused predecessor.
Launched with Land Rover s trusty Ingenium 2.0-litre petrol engine, it has now been superseded by the latest member of the Ingenium family, the new 3.0-litre six-cylinder engine with mild-hybrid technology.