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The Power of News Brands Takes Centre Stage at Engage Conference May 7, 2021 The event was presented by Adrian Weckler from INM and Roisin Ingle, the Irish Times. Attendees heard about the findings of new research from marketing effectiveness expert Peter Field which demonstrated how multi-platform news brands are delivering long terms business effects for brands. Together with NewsWorks Insight Director Denise Turner, Field presented the findings from the IPA Databank study which found that news brands are having a significant impact on key business drivers such as market share, pricing and profit. In a separate session, a discussion on what does the demise of cookies means for publishers and advertisers featured Ciaran O’ Kane, CEO Wire Corp, Helen Beecher, Head of Digital, OMD, and David Fogarty, Digital Investment Director, Core.

United kingdomAdrian wecklerDenise turnerTara cliffordAoife mooreDavid fogartyAnn marie lenihanCiarano kaneCraig hughesColmo reillyHelen beecherJana solovjoaRoisin ingleMedia commissionWire corpNewsbrands engage